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Analogically Situated
Experiences (ASE)
The
Caddy Experience
From
providing a service to building a relationship
Many
companies have moved in the past few years from selling products to
selling services. This change has caused the world of the salesperson
to change – who they talk to in the client, how they work with the
client, and even who is a salesperson. Companies sometimes struggle
with this shift in roles. The technical expert becomes a salesperson,
and sales becomes more of a relationship than a transaction.
Relationships are the key to providing a service in a way that adds
value to your client, and enables you to grow your business with that
client.
The
caddy experience provides an opportunity to see how providing a service
can be leveraged into building a relationship that pays dividends. A
golf caddy can simply carry clubs and provide what the golfer asks for,
or they can learn their players strengths and weaknesses, their
stressors and their needs. A caddy builds this relationship with tact
and ultimately with concern for the players success.
We
combine models of business development based on relationship building
with the practice of caddying for real people in order to create an
experience where participants learn how to build their business in a
compelling, unforgettable way.
Push
Hands
Creating change without destruction
More
managers are called on to be change agents every day. Leaders are
called upon engage in initiatives to change organizations, but are
constrained by the very systems they are working to change.
Understanding the system, and finding the leverage in the system allows
the change agent to impact the system effectively and efficiently,
without wasting time and resources in a brute-force method that may or
may not work.
Push
Hands is the two-person sparring technique of Tai Chi Chuan. Although
tai chi is more well known for its slow, measured movements, it was
invented as a martial art and contains martial exercise in its
practice. Push hands is interactive, with both parties trying to use
the slow movements typical of tai chi to upset the balance of each
other. The keys to success in tai chi push hands is ‘listening’ with
your hands, yielding and neutralizing your partners energy, finding an
opening and executing with precision. These keys allow you to disrupt
your partner’s balance enough to move them anywhere you please.
The Push
Hands Experience is a way to explore leading change processes from a
systemic point of view. Combining systems theory, change leadership
models and the principles of tai chi, we create a learning experience
that is powerful, meaningful and moving.
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